Founder’s note

emani vegan makeup founderIt has long been said that “beauty is only skin deep”; very true when it comes to makeup and skin-care. Our skin’s health has a direct correlation to our personal perception of our own beauty. What passionately drives us at Emani?

We simply want your skin to look its optimum when all the paint and glamour comes off to reveal your real, true self. Healthy, glowing, dewy, smooth and velvety complexion is what we all stride for; it is EMANI’s mission to deliver products that nurture your complexion.

Like some of us, I suffered from severe, cystic acne beginning when I was teenager. Unfortunately, embarrassing breakouts and sensitive skin didn’t end with my teens, and I continued to deal with problematic skin well into my adult years. During the 1990s, while working as a fashion designer in an industry that emphasizes physical appearance, I actually felt “less than desirable” to say the least.The battle with my acne felt endless. I resorted to thick cover-ups, which only made my skin worse, intensifying the acne I was trying to cover up in the first place. Dermatologist visits only resulted in harsh treatments with undesirable side-effects. Retin-A treatments, chemical peels, endless facials, microdermabrasion treatments – even Accutane – only helped temporarily. So what was the solution? I was frustrated, defeated, and ready to give up, but giving up was never in my vocabulary.

“A moment’s insight is sometimes worth a lifetime’s experience.” and I truly believe that “Necessity is the mother of all inventions.” So began my skin-journey.

-Oliver Wendell Holmes Jr.

Through my research, I learned that even though there are genetic factors beyond our control that contribute to our dermatologic condition, we can all improve our skin by what we put in our bodies (like our diet) and what we put on our skin. Therefore, every Emani product is carefully formulated and screened for sensitivity, toxicity, performance, long-term impact, and comedogenic factors. Drawing on my personal struggles and experiences with acne and sensitive skin, I made it my personal mission to create a clean, non-comedogenic makeup line appropriate for all skin types – especially for the most sensitive and discriminating complexion.

What is true beauty to me? Physical beauty may be fleeting, but I believe we can feel and look great at any age. I take great joy in what I do and feel immense gratitude sharing my passion through Emani with so many women. True beauty is not physical beauty alone, but a combination of body, mind and soul. These include love, joy, peace, patience, kindness, goodness, faithfulness and gentleness. True beauty runs deep indeed, and is found in all human experience and in all the things that lead us to love and to be loved, capacities that ultimately determine our physical beauty.

BE BEAUTIFUL INSIDE AND OUT.

Emani Vegan Cosmetics is uniquely formulated with the most discriminating skin types in mind. Exclusively designed and specifically formulated to benefit sensitive, acne-prone, and aging skin, each of our products enhances the appearance and well-being of problematic skin. Emani uses only all-natural ingredients to create natural beauty. We combine natural minerals with certified-organic botanicals, oils, and waxes to create quality makeup that enhances your dermatologic health.

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